Research - Vernallis' theory

Carol Vernallis is a famous theorist which is based on music editing. She discovered that there is a lot more edits that occur in music videos than films. Vernalis theory is based on 4 key concepts such as:

• Narrative 
• Editing 
• Camera movement and Framing 
• Diegesis 

These are the 5 common elements that she found within music videos:

• The camera pans with the video.
• Jump cuts occur often. 
• Base track repetition to give structure. 
• To make a video more interesting the continuity rule is broken. 
• Transitions are used to gain the audience attention.