Brief analysis of student music videos

There are aspects of this music video that I found very interesting, and would like incorporate and add a twist to make it complement the theme of my video. These aspects include the editing technique of changing the background colour to complement the shot theme. I would use this idea in my music video by changing the background colour to mainly red which can represent love, lust or anger. This would be used to convey to the viewer the character's current emotion at that specific time. The reason why i would do this is to emphasise the characters emotions because the audience may not be able to see this by the characters body language.

Another aspect that I liked is that the storyline of this video was fairly easy to follow. Whereas, the original music video the story line is very confusing which makes the original an abstract and performative video; and this version a narrative and performative music video. My music video is going to be a mixture of a performative because we plan to lip sing to the camera, and a narrative because we intend on having a specific storyline that the viewers are able to follow without any hassle or confusion.

On the other hand, there are some aspects to this music video that i don't like. One of these aspects are I think that this video can be very repetitive in various areas. The repetition makes it predictable for the viewer and may not entice them to continue watching the music video. I personally wouldn't use repetition is my music video because i feel that it isn't being creative and it will create a sense of boredom for the viewer.

I also think that more characters could have been used in the music video because it became very predictable after a 1 and a half into watching the music video.

Another aspect of this video that i didn't like was the time length of the video. The video was over 5 minutes long. I personally think that the video would've been more effective for the audience if they condensed their footage and added more effects such as on beat editing. In my music video I am going to make sure that my footage exceed 3 minutes and use most of my time editing to make ensure that my video is effective.